We believe in using naturally sourced and science-based ingredients in our supplements.  Our labeling is clean and transparent so you know exactly what and how much is in our capsules. Open sourced labeling and no artificial fillers or additives are core to our brand.

We also believe that our customers should be getting value from our products.  We got sick and tired of seeing supplements with 100mg of one active ingredient and a bunch of useless fillers and sugars with slick marketing being touted as the next big thing for your health for $50 and up per bottle.  Our formulas contain optimal levels of only clinically-researched and effective nutrients you need without unnecessary fillers and additives used in many other brands.  The result is superior nutritional supplements at the best value possible.  Sure these ingredients cost more to produce, but we are all about delivering the best physician formulated supplements to you at the best value.

That’s why our mantra is “It’s about time to become an Optimized You.  Naturally.”

The supplement industry is a maze of thousands of products and even more misinformation.  But the fact is that there are natural and safe herbs and supplements to totally transform your health and well being that everyone should be taking and that you likely can’t get through diet alone.

So we decided to take the lead in the industry and create the best possible combinations of all of these ingredients and create products focused on brain health and nutrition, energy and vitality.

The two key questions that we want to answer for you are:

1. Is there a recognizable health benefit to taking natural, herbal supplements?

2. Are the formulas that we developed best-in-class, that is, do we have the best possible ingredients at the best value?

Everything we do is focused around those two key questions.  These are questions we believe everyone considering taking a supplement should ask themselves in our humble opinion.  We think that has been forgotten by the many supplement companies out there whose sole mission seems to be separating you from your hard earned money with empty promises, or even worse, outright fraudulent intent. We want to enable you to take control of your own health and arm yourself with information and products that encompass what we believe will work for you.

Management Team

Amit Tandon

Co-Founder and CEO

Amit is a driven entrepreneur that has started and run many successful businesses. Although he was accepted into an accelerated college and medical school program right out of high school, he chose to go to Cornell University instead and majored in history. He eventually ended up in law school, then became a lawyer, then an investment banker and finally discovered his true calling as an entrepreneur.

Amit founded Supplematix with the vision of building on his past business successes to create a health and wellness company that innovates with real products that make a real difference in people’s lives. He is determined to create value-added health and wellness products that are of the best quality, are designed with physicians and are offered at the best prices in the industry. In a nutshell, that is what Supplematix is about in his mind.

Ajay Tandon


Ajay is a serial entrepreneur with a lot of experience starting and investing in nimble companies looking to disrupt the norm, so starting Supplematix was a ‘natural’ fit for him. Ajay was interested in being a doctor as a kid and was even accepted into an accelerated medical program, but opted-out to pursue his undergraduate degree at Cornell University. After Cornell, he dove head first into management consulting with a Fortune 100 company, excelled as an investment banker at a leading banking firm in New York City and even started a healthcare and life sciences-focused research firm with his brother Amit.

Health and wellness have always been important to Ajay and as a co-founder of Supplematix, he is passionate about building a company that not only has best in class products but also becomes a hub of education about healthy lifestyles.

Sunil P. Malhotra, MD

Chief Scientific Officer

Dr. Sunil Malhotra is the director of Pediatric and Adult Congenital Cardiac Surgery at the Children’s Hospital of New Jersey at the Newark Beth Israel Medical Center. He is also an Assistant Professor in the NYU Department of Cardiothoracic Surgery. His clinical interests include neonatal cardiac surgery and the surgical management of complex congenital cardiac defects.  Dr. Malhotra is especially committed to improving neurodevelopmental outcomes following cardiac surgery in children.

Dr. Malhotra received a B.A. in Biology, with a concentration in Biochemistry, from Cornell University and his medical degree from New York University, where he also underwent general surgery residency. Dr. Malhotra spent two years as a research fellow in the Division of Pediatric Cardiac Surgery at the University of California, San Francisco. Following his cardiothoracic surgery residency at the University of Colorado Health Sciences Center in Denver, Dr. Malhotra completed a pediatric cardiac surgery fellowship at Stanford University.

In addition to authoring dozens of peer-reviewed articles, Dr. Malhotra has presented his research at over a dozen national conferences. His work has been published in the Journal of Thoracic and Cardiovascular Surgery, the Annals of Thoracic Surgery and Circulation. While at UCSF, Dr. Malhotra received NIH funding to research outcomes in fetal cardiac surgery. He has also extensively investigated the impact of single ventricle palliation on the pulmonary vasculature at the cellular and molecular level. Dr. Malhotra’s clinical research is focused on innovative surgical approaches to challenging congenital cardiac lesions, including Ebstein’s anomaly and corrected transposition. His current clinical research interests include optimizing neurological outcomes in neonatal cardiac surgery.

Dr. Malhotra is Certified in Congenital Cardiac Surgery by the American Board of Thoracic Surgery, and is a Diplomate of the American Board of Thoracic Surgery and the American Board of Surgery. He is a member of professional societies including the American Heart Association, the Society of Thoracic Surgeons, and the Western Thoracic Surgical Association.  He has received the distinction of “Top Doctor” from Castle Connolly in 2015, 2016 and 2017.  He was also awarded the distinction of Top Doctor by Inside Jersey Magazine in 2015, 2016 and 2017.

W. John Short

Chairman of the Advisory Board

John chairs the Advisory Board of Supplematix and brings a wealth of experience from over 25 years in senior positions with consumer products and financial services businesses in North America, South America, Asia and Europe. John was most recently CEO of RiceBran Technologies, a NASDAQ listed food ingredient company. Prior to RiceBran, he was President & COO of Hong Kong-based Esprit Far East Ltd., CEO of Dusseldorf-based Esprit Europe, CEO of San Francisco-based global licensing company Esprit International, CEO/President & COO of Joe Boxer, Inc. and EVP North America of Miami based Sunglass Hut International. He also spent over a decade in corporate banking, government lending and financial institutions lending with Citibank in New York, Venezuela, Ecuador and Hong Kong. John graduated from Dartmouth College and the Thunderbird School of Global Management.